Shire’s new brand identity unveiled

Published on Wednesday, 20 November 2019 at 12:50:00 PM

The Shire of Coolgardie is excited to announce the launch of its new brand identity on November 20 to the community. The Shire of Coolgardie’s uniqueness and diversity is to be reflected in this identity, rightfully recognising Coolgardie as the ‘Mother of the Goldfields’.  Coolgardie is renowned for being the birthplace of the great gold rush of 1892, and Kambalda is recognised as Australia’s first nickel town. 

A true mining powerhouse, this Shire has contributed to both the state’s economy and mining output in a significant way. Generating $3.4 billion of value in mineral production last financial year, this places the area as the largest mineral producer in the region, and the third largest local government producer in the state after the Pilbara. Continuing to punch above its weight, there’s also been 8.9% growth in mineral production from 2017/18 – the largest regional growth percentage.

Malcolm Cullen, Shire President, said “I believe these record numbers can be partly attributed to the Shire’s proactive approach in engaging with mining companies to support their operations and growth in the area. We are anticipating continual growth in the value of mineral production of at least 4 to 5% in the next two years.”

Wednesday November 20 will be centred around communicating and sharing this new brand identity to all members of the community – from Shire staff, to elected members, students from Coolgardie Primary School, Kambalda Primary School and Kambalda West District High School as well as parents and school staff.

“The Shire of Coolgardie has been progressing a number of exciting projects in recent weeks including the development of the Kambalda Aquatic Facility, the re-opening of Coolgardie Pool, and various health and wellness initiatives such as the MOU’s signed with Goldfields Individual Family Support Association and Addlife Physiotherapy, which complement our partnership in delivering Primary Health Services into Kambalda with St John Medical.”

“It’s an important time to consider the Shire’s identity and how these new projects are shaping our community. The Shire’s current crest logo was designed and has been in use since the early 1970s. With so much renewed activity in the region, it is an exciting time for the Shire and our community and Council felt this was an opportune time to freshen up and promote the face of the Shire of Coolgardie,” said Malcolm Cullen, Shire President.

“The new brand marks a future direction for the Shire, so it is fitting that we reveal this identity first and foremost to our students - the future of the Shire of Coolgardie.”


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